When redesigning the identity of Martell, we explored the luxury cognac house’s archives, bringing back details from 300 years of history. We drew a new swift, revived a timeless shield, created exclusive typefaces in collaboration with Production Type, and set the global corporate identity brand guidelines.

Photo credits : studio Louis David Najar, building Jean François Tremege, flag Aline Aubert, rooftop Nicolas Larsonneau, on site Emmanuelle Lubaki