Mercier

Born more than 100 years ago, Mercier has established its legendary status in the cycling world on the shoulders and the pedals of champions such as Jacques Anquetil, Louison Bobet and Poulidor. When the heirs of the Mercier family asked us to revive the brand, we decided to find every single logo produced over the years, and to create a clothing brand with more than one identifying sign, held together by a precise color system: the Mercier Stripe. Our take on the cycling championship stripes uses pink and purple, the original colors of the Mercier bikes.

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Mercier

Born more than 100 years ago, Mercier has established its legendary status in the cycling world on the shoulders and the pedals of champions such as Jacques Anquetil, Louison Bobet and Poulidor. When the heirs of the Mercier family asked us to revive the brand, we decided to find every single logo produced over the years, and to create a clothing brand with more than one identifying sign, held together by a precise color system: the Mercier Stripe. Our take on the cycling championship stripes uses pink and purple, the original colors of the Mercier bikes.

visual identity