Unusual
visual identity

When Unusual asked us to design the identity of their strategic consulting agency, we focused on the ability required for this job: to twist simple ideas in order to create original ones. A custom lettering and a modular grid system were created, within which a simple oscillation transforms a straight line into a letter. 

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Unusual
visual identity

When Unusual asked us to design the identity of their strategic consulting agency, we focused on the ability required for this job: to twist simple ideas in order to create original ones. A custom lettering and a modular grid system were created, within which a simple oscillation transforms a straight line into a letter. 

visual identity