Unusual
When Unusual asked us to design the identity for their strategic consulting agency, we focused on the ability required for the job: twisting simple ideas to create original ones. We created custom lettering and a modular grid system, in which a simple oscillation turns a straight line into a letter.
![visual identity](upload/document/B_20220422010447_092A31512_b.jpg)
![](upload/document/20220422010418_unusual_logo_animation.gif)
![](upload/document/B_20220225030255_092A3127.jpg)
![](upload/document/M_20220225030249_092A3138.jpg)
![](upload/document/M_20220225030237_092A31512.jpg)
![](upload/document/B_20220225030237_VERTICAL_1.jpg)
![](upload/document/B_20220225030237_092A3188.jpg)
![](upload/document/B_20220225030218_CARNET_VERTICAL.jpg)
![](upload/document/M_20211115051123_092A8381.jpg)
![](upload/document/M_20211115041130_092A8388.jpg)
![](upload/document/B_20220225030201_092A8405.jpg)