Swatch
Big Bold Chrono

When asked by Swatch to design the new product line of the Big Bold family, the Big Bold Chrono, we created a checkered graphic system and applied it to every detail of the watch. Combined with our unique 3D sculpted surfaces and a contrasted 2 o’clock pusher, these codes install the Big Bold Chrono visual language.

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Swatch
Big Bold Chrono

When asked by Swatch to design the new product line of the Big Bold family, the Big Bold Chrono, we created a checkered graphic system and applied it to every detail of the watch. Combined with our unique 3D sculpted surfaces and a contrasted 2 o’clock pusher, these codes install the Big Bold Chrono visual language.

Big Bold Chrono