Based in the french Alps, Kilow is a new player in electric mobility vehicles, from cars to bikes. La Bagnole is the brand’s flagship automobile: light, minimal, and adorable. With an exterior and interior design by Leo Choisel, La Bagnole caught our eye, and we reached outto help the brand grow. We changed the namefrom kgEV to Kilow, in reference to its low impact on the environment - and its use of kilowatts of course.
Yorgo designed an icon as simple as the car: four squares forming a K, with a forward-pointing arrow in counter-shape. We built the full brand system in collaboration with the in-house team, from the typographic codes to the advertising language, the digital expressions and the trade show booths.
And of course we’re now the proud drivers of one of the first Kilow cars in France.
Image credits : Emmanuelle Lubaki and Kilow