Intersection
Car Parc 1
When BMW asked us to launch the 1 Series in the UK, we gathered a group of creatives and asked each to produce one piece, for a car park exhibition in London. The shoe designer built stilletos from pistons, the jeweller built a candelaria from logos, each artist found a way to translate what the car meant to them. And of course the invitation was a pop-up ticket machine.
related:
![Car Parc 1](upload/document/B_20161109031112__PIE2313.jpg)
![](upload/document/B_20161109031135_CAR_PARC_1_hand.jpg)
![](upload/document/B_20161109031113_CAR_PARC_all.jpg)
![](upload/document/20161116041120_Traffic_294_Car_Parc_1.gif)
![](upload/document/M_20161118091141_CARPARC_READING.jpg)
![](upload/document/B_20170126050132_CAR_PARC_1.jpg)
![](upload/document/B_20160617060626_CARPARC_1.jpg)
![](upload/document/B_20160630030624_BMV_CARPARC_1.jpg)
![](upload/document/B_20161118091153_SHOE.jpg)
![](upload/document/B_20160617060620_CARPARC_.jpg)
![](upload/document/M_20160627120652_inflate2.jpg)
![](upload/document/M_20160627010623__INT10_099_nima.jpg)
![](upload/document/B_20161109031111_cover.jpg)