27/4, a ground-breaking three-storey Japanese building in Paris, hosts a futuristic sake bar, a Michelin-starred sushi counter, a tea ceremony capsule, and a secret karaoke lounge. From the logotype to the menus, the website and the signage system, we've crafted a bold and geometric graphic language based on the architectural codes defined by Sala Hars architects. The name is both an homage to the ubiquitous 24/7 food courts in Japan, and a direct reference to the address: 27 rue du 4 Septembre, Paris.

Photo credits : 11h45 and Emmanuelle Lubaki