When Liberté, an artisanal Parisian bakerie, asked us to refresh their brand identity, our goal was to highlight the craftmanship at the heart of their activity. We created a bespoke wordmark, that could fit the typical, long and narrow, shape of French bakery signs and matched it with an icon representing both an oven and a morning sun. We also created a gourmand color palette, reminiscent of bread crust and chocolate, and set the identity guidelines.