Supplier of British regatta blazers since 1926, Kent&Curwen appointed Daniel Kearns as chief creative officier to bring a new dynamic to its storied heritage.

We accompanied him and his team to set up a full brand system,with new custom letterings for both the serif word mark and the secondary sans-serif informations.

The iconic three lions have been redrawn in three levels of detail to suit various applications. The brand's flexibility is showcased through various brand blocks: some feature the new rose we designed, others include just "K&C" or the founding date. Together, they evoke the versatility and cultural richness of English tradition.

Photo credits :  Glen Luchford for the campaign AW24

Illustrations : Lions by Chris Wormell