For the first redesign of its french Edition, GQ asked us to re-think what the magazine could be, and how it could create its own identity amongst all the other GQs. We designed a set of 3 typefaces, finalised by Anton Koovit and Yassin Baggar of Fatype, we created a wide set of section logos, and we set up a fully useable grid and structure to be used by the in-house team, led by Paul Chemetoff.