<p>When BMW asked us to find a way to launch the 1 Series in the UK, with Dan Ross we decided to gather a wide array of creatives and ask them to produce one piece each to be exhibited in a 24hrs a day show in a car park in London. A shoe designer built stilletos from pistons, a jeweller built a candelaria from steering wheel logos, cinematographers, musicians, artists, each found a way to translate what the car meant to them. The invitation was a pop-up car park ticket machine.</p>
