<p>When the french comitee of art galeries asked us to redesign their identity, we decided to completely abandon the previous logo, which was too colorful and complex to live alongside minimal art galeries&#39; logos. We created a morse-like symbol made of the repeated CPGA letters, a running stripe printed on grey paper. This sober and minimal identity was also applied to a new responsive design website, stickers to be displayed on galeries&#39; windows, and adverts in art magazines.</p>
