<p>For the Spring/Summer 2007 Lacoste fashion show, the head designer Christophe Lemaire briefed us on the feel and mood of the upcoming collection, which had nautical culture as a principal reference, and we decided to create an invitations made of thick transparent engraved plastic, reminiscent of navigation tools. The rest of the communication tools followed the same graphic direction, with the use of maritime maps and symbols.</p>
