<p class="chapo">Art Direction in Graphic Design and Digital Design at ESAG Penninghen</p>

<p class="chapo">Through a variety of different themes (cultural, social, environment &hellip;) our art direction / graphic design course teaches our students to develop creative problem-solving skills, idea development and visualization skills in order to communicate concepts, design solutions, and arguments clearly and concisely through visual and written means.</p>

<p class="chapo">Design of compositions is then expanded into the development of a series of themed works (cultural, social, environment, etc &hellip;)</p>

<p class="chapo">Various methods are used to create a visual representation of ideas and messages and it is the designer&rsquo;s responsibility to choose the appropriate design medium in keeping with the design brief.</p>

<p class="chapo">Responsible for choosing the appropriate visual medium in keeping with the design brief and must be able to demonstrate the ability to use design-thinking strategies in an iterative design process.</p>

<p class="chapo">In graphic design &ldquo;the essence is to give order to information, form to ideas, expression and feeling&rdquo;.</p>
