<p class="chapo">The role of an art director and an interior architect is to inspire / encourage collaboration in a wide range of different design sectors, being able to manage multiple projects while putting into place a clear and coherent design process.</p>

<p class="chapo">Art Direction is very much a people-oriented job. It involves working with internal and external clients, pitching designs, financial and technical knowledge, and a comprehensive understanding of client needs.</p>

<p class="chapo"><strong>Creating user-centred design solutions</strong></p>

<p class="chapo">Being a designer is not simply about creating for the pleasure of creating, a designer has to come up with relevant design proposals that take into consideration the client brief .The design process is driven by the client&#39;s needs. The designer and the client work together to identify and develop the client&#39;s message and the best way to implement this message.</p>

<p class="chapo">Successful design requires skills, knowledge and understanding of today&rsquo;s complex design industry, as well as an appreciation of the interdisciplinary and constantly changing nature of the industry.</p>

<p class="chapo"><strong>Pushing the boundaries of design</strong></p>

<p class="chapo">Whether in the art direction or interior architecture field, designers always strive for innovation and originality - dare to be different!</p>

<p class="chapo">The design professional evaluates and creates effective visual communication to enhance the client&#39;s image, product or service.</p>

<p class="chapo">These unique qualities and vitality and are what companies expect from our designers.</p>
